{HERMèS' SUCCESS HAS BEEN DRIVEN BY DEFICIENCY

While a lot of luxury brand names drive exposure with social media marketing, star collaborations and style programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major products haven't altered a lot in decades; it does not have TikTok, and does not offer stars free bags.